Spielwarenmesse – Nuremberg Toy Fair 2026

Dvěděti.cz at the Spielwarenmesse in Nuremberg: 75 Years of Inspiration, Trends and Connections

We started the year at Dvěděti.cz with a trip to Germany – specifically to Nuremberg, where, after 15 years of attending as visitors, we participated for the first time as exhibitors. From January 27 to 31, 2026, the 75th edition of the legendary Spielwarenmesse took place, one of the most important toy fairs in the world. This year was exceptional for several reasons – the fair celebrated its 75th anniversary and once again confirmed its role as a key trendsetter in the toy industry. We exhibited in Hall 3, dedicated to wooden toys, alongside prestigious heritage brands and innovators from around the globe.

For us, it was more than just a visit. Taking on the role of an exhibitor marked a new phase for Dvěděti.cz – becoming part of the global scene, presenting our work in an international environment, and verifying that the products we create have relevance on a global scale.

The global toy hub for five days

The fair was held at Messezentrum Nürnberg, and for several days the city transformed into a true hub of toys, games, and children’s inspiration. Traditional values met innovation, craftsmanship met modern technologies, and local brands stood alongside global leaders.

The scale of the event is reflected in the numbers:

• more than 2,300 exhibitors from nearly 70 countries
• approximately 57,000–59,000 trade visitors from over 120 countries
• exhibition space exceeding 170,000 m²
• over 1 million products on display – from traditional toys to technological and educational innovations

Thanks to this, Spielwarenmesse consistently confirms its position as the most important B2B event in the toy industry.

A place where trends and inspiration meet

The Nuremberg fair is not only about new products for upcoming seasons. Above all, it is a meeting place for manufacturers, distributors, and retailers from around the world, where experiences and long-term trends in toys, educational tools, and meaningful children’s products are shared.

Being part of this environment meant not only the opportunity to present our new brand 2Kids Toys, but also to gain valuable inspiration, compare different approaches, and establish new partnerships that help move our work forward.

Dvěděti.cz among global brands

At the fair, we exhibited as Dvěděti.cz, a company long focused on high-quality, safe, and meaningful products for children, including wooden toys. The main goal of our participation was to introduce the new 2Kids Toys brand to the international market.

Here, we wanted to demonstrate that a Czech brand built on quality, safety, and long-term product value can stand alongside global manufacturers and succeed in international competition.

The positive feedback from visitors and business partners confirmed that our emphasis on functionality, thoughtful design, and supporting natural child discovery resonates across different markets and cultures.

Trends that caught our attention

In addition to presenting our own products, we also brought back a wealth of ideas and inspiration from Nuremberg. Several key trends were clearly visible throughout the fair:

• increasing emphasis on sustainability and eco-friendly materials
• a return to simple, meaningful play
• the integration of play with learning and child development
• a strong focus on quality craftsmanship and product durability

Many of these trends have been close to us for a long time. We are therefore especially pleased to see them becoming a global standard.

An experience that moves us forward

Participating in the 75th edition of Spielwarenmesse was not only a prestigious milestone for us, but above all a valuable experience. We are taking home new contacts, insights, ideas, and energy that we will reflect in the further development of the Dvěděti.cz brand and in the products we will gradually introduce under the 2Kids Toys brand.

The Dvěděti.cz and 2Kids Toys team at the 75th edition of Spielwarenmesse 2026.

Thank you to everyone who visited our stand – and you can look forward to seeing the inspiration from Nuremberg reflected in our offer very soon ♥.