Toy safety

Recently, the media and consumers have been paying increasing attention to the quality and safety of toys. And rightly so, because products for children, who have a very specific approach to manufactured goods, require even more careful selection of materials and other properties that could increase the risk of injury or damage to health. After all, how many adult consumers chew on their "toys" – from phones to plasma TVs?

 At a time when cases involving dangerous toys from China, CE mark fraud, and problems with Mattel toys are increasingly being reported in the media, one possible solution is emerging in the Czech media: the Safe Toys project.

"The Safe Toys project offers a suitable solution for manufacturers and retailers who are interested in a truly thorough assessment of their products in terms of all possible risks. Purchasing a product that carries the Safe Toys label is a good choice for the end consumer and a guarantee of safety certified by a competent authority. Continuous monitoring of product quality and safety throughout its time on the market provides a high degree of certainty that the toy will not cause temporary or permanent damage to a child's health." (source: Institute for Testing and Certification)

 The Safe Toys certification system was created by the Italian Institute for Toy Safety. In the Czech Republic (and, by extension, in Central Europe), it is implemented through the Zlín-based Institute for Testing and Certification, a.s.

 Inclusion in the Czech Quality program has its meaning and weight. This program is the only one in the Czech Republic that "guarantees customers independent verification of the quality of a product or service by an accredited testing laboratory, ongoing quality control, and customer satisfaction checks."

 A major advantage of the "Safe Toys" label is long-term quality testing. The label has been included in the Czech Quality program, which falls under the Ministry of Industry and Trade.